Maximize Your Ad Spend with PPC

The world of PPC marketing for startups is dynamic and full of challenges. Which platforms should you target? Which campaigns might seem excessive now but are critical for future growth? How do you balance fast campaign launches with ensuring high-quality, data-driven performance?

At Webelogy, we’ve developed processes that meet these challenges head-on, adapting to the specific needs of each client. We focus on creating scalable, efficient PPC campaigns that grow with your business, from selecting the right ad platforms to balancing rapid implementation with long-term profitability.

Start Shaping the Process

What we have at the start:

• A dedicated team of PPC specialists — Less than a dozen, including in-house staff and contractors working remotely.
• A fresh opportunity — No campaigns running yet, and the objectives are still forming, but we expect them to solidify soon.
• Technical requirements — A clear need for targeted ads across search engines and social platforms to reach your audience effectively.
• Initial approach — We began with simple ad groups, but quickly realized the necessity for a more sophisticated bidding and keyword strategy.

We started with a straightforward approach: using tools like Google Ads and tracking campaigns with an agile mindset. Our goal was to ensure small, trackable improvements with deliverables in 1-3 days. By breaking down each campaign into actionable steps, we maintained momentum and progress visibility, which kept the team motivated to push campaigns live quickly. This agile methodology allowed us to stay flexible and responsive as strategies evolved.

Our Simple Roadmap

In today’s competitive digital landscape, the array of PPC strategies can be overwhelming. After evaluating several options, we selected the ones that aligned with both short-term results and long-term scalability. Much like optimizing keywords in search ads, choosing the right PPC tactics significantly impacts both immediate success and future campaign growth.

How We Embrace Innovation?

In our PPC journey, we recognized the need for an optimized backend that included data tracking, performance insights, and ad group segmentation. Additionally, understanding the nuances of search engine algorithms was crucial for reaching the right audience at the right time.

Our choice of tools and platforms is based on our team’s extensive experience. We’ve successfully used Google Ads, Bing Ads, and other platforms for various projects. While managing campaigns through these tools can be done, over time, we realized that without a cohesive strategy, it can become challenging to keep everything efficient.

When choosing tools and partners, we prioritize those that provide strong features, competitive pricing, and intuitive interfaces to drive the best performance.